After 9
A Los Angeles clothing label built around one idea — style doesn't clock out. I built the identity from the ground up, then translated it into a shopping app and website.
After 9 is a Los Angeles label for people whose style doesn't stop when the workday does. The brief had two halves: an identity that feels like LA at night, and a shopping experience that sells the mood as much as the clothes.
The wordmark pairs a high-contrast serif with a hand-drawn 9 — elegant, a little rebellious. The palette stays strict: black, cream, and a single pink accent for the small crown.
The logo had to survive at tiny sizes — on a hoodie chest, a garment tag, a phone header — so the details live in the 9 and everything else stays clean.
To move fast on commerce basics, I started from an open-source e-commerce UI kit, then rebuilt the visual layer around the After 9 identity: editorial photography, a serif headline system, and quiet UI that steps back so the clothes come first.
Active filters stay visible as removable chips above the grid — "Women ×", "All apparel ×" — so shoppers always see what is narrowing their results and can undo it in one tap.
Color and size sit right under the photo, with "Add to basket" pinned to the bottom of the screen — the purchase never scrolls out of reach.
Mobile and desktop were designed side by side in Figma from the same components, so the app and the website feel like one brand.
The website opens on a full-bleed campaign image and a single line — "Style beyond time" — before handing over to collections for women, men and accessories.
If I took it further
Cali Runner
A sunset-beach endless runner — designed, coded and playable →