Les Amis de la Terre
A redesign of the donation journey for Les Amis de la Terre France, a national environmental NGO — from the homepage call-to-action down to payment, on desktop and mobile.
Les Amis de la Terre France campaigns for a just ecological transition. The goal was to make giving faster and clearer, for both one-time and monthly donations.
The homepage asks one question — how do you want to get involved? — and answers it with two buttons: give once, or give every month.
The flow is split into three clear steps — amount, contact details, payment — with a progress bar on top. The amount step offers 1 €, 5 € and 25 €, or your own amount.
The confirm button only activates once an amount is chosen, so the next step is always obvious — and a custom amount stays one tap away.
On mobile, the same journey is stacked vertically with large tap targets, so a donation takes just a few taps.
Association GREF
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